Étienne Garbugli

Entrepreneur & Author of Lean B2B

Focus on results and not approbation

By Étienne Garbugli | August 3, 2012 | 0 Comment

Focus on results more than approbation. Funding is approbation. Peer recognition is approval. Money is results.

Interesting ideas don’t necessarily make great products.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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Don’t be too disruptive

Technologies too disruptive require a lot of market education and take a lot of money to develop (Louis St-Jacques).