Étienne Garbugli

Entrepreneur & Author of Lean B2B

Don’t forget about product magic

By Étienne Garbugli | November 11, 2012 | 0 Comment

Always try to have Wow moments in your product to get people talking about the UX (Aaron Forth).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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