Étienne Garbugli

Entrepreneur & Author of Lean B2B

Demonstrate high-value

By Étienne Garbugli | September 12, 2012 | 0 Comment

Your sales pitch should demonstrate that what you’re selling is worth more than the price you’re asking for (François Lane).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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Sales is more science than art

Write sales pitches and objections before you cold call; it will make for much smoother calls.