Étienne Garbugli

Entrepreneur & Author of Lean B2B

The traps you set for yourself

By Étienne Garbugli | May 9, 2012

When you’re in control of your time and your priorities, there’s a lot of traps you have to be aware of. Beyond the traps set by the competition, finance and other people, you have to be aware of the traps you set for yourself. If you believe that hard work is the path to success […]

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The path to greater truthfulness

By Étienne Garbugli | April 4, 2012

When you get to the age of 15, you start to really learn. When you turn 30, you start to really understand what you want. When you turn 40, you don’t hesitate over choices. When you turn 50, you can finally understand the meaning of life. When you turn 60, you can finally accept others […]

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Words you should never* use in relationships

By Étienne Garbugli | March 28, 2012

Some words can really hurt relationships. They may be part of the dictionary but, they shouldn’t be part of your spiel. Here are a few words you should avoid: Again: Forget about the trend, deal with the issue at hand. Bringing back the past will only make things worst and put everyone on the defensive. […]

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What would they expect to pay for?

By Étienne Garbugli | March 21, 2012

We expect to pay for… Food, clothes, electronics, most physical products. Housing and insurance. Phone service, Internet service, electricity. Labor and professional advice. We don’t expect to pay for air, freedom, friendship, love, personal advice, etc. To enter a new market, you need to understand who pays who for what. If you know what people […]

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How valuable is your network?

By Étienne Garbugli | March 14, 2012

It’s really easy to grow a professional network. You meet people, collect business cards and capture contacts. The more influence they have, the better. Value of your Network = Number of contacts x Their Influence You can’t predict what you’ll need in the future or how influent people will become. For that reason, number and […]

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The value of impatience

By Étienne Garbugli | March 7, 2012

There’s a clear line between what society considers a quality and what it considers a flaw. But, some flaws are sometimes qualities and some qualities are sometimes flaws. You could argue that greedy people are more successful than not greedy people as you could argue the reverse… Impatience can cause tension in relationships, stress and […]

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