Étienne Garbugli

Entrepreneur & Author of Lean B2B

Think Crossing the Chasm

By Étienne Garbugli | August 29, 2012

Always start by targeting early-adopters (Jason Freedman)

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Why you need a marketing plan

By Étienne Garbugli | August 24, 2012

Create a marketing plan (even a short one) to avoid automatisms and know the reasons why you’re doing anything.

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Make sure your market exists

By Étienne Garbugli | August 16, 2012

A valid market is a market that aknowledges itself as a market and a market that can share references (Crossing the chasm).

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You’re not the center of the world yet

By Étienne Garbugli |

You are not the center of the world. People will live without your service, product, offer, etc (Jeff Lash).

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You still need marketing

By Étienne Garbugli | August 9, 2012

Your great content or product won’t pick up without proper marketing.

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The value of information

By Étienne Garbugli | August 3, 2012

Information is only worth something to someone who knows how to use it (Benjamin Philion).

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