By Étienne Garbugli | September 24, 2012
Most people don’t know what they want unless they see it in context. Relative comparison makes it easier to focus on our need (Dan Ariely).
By Étienne Garbugli | September 12, 2012
Focus on acquiring users OR focus on signing paying customers (more direct path to revenue), not both at the same time (HireVoice).
By Étienne Garbugli | August 29, 2012
Resenting promotion is one of the greatest obstacles to success.
By Étienne Garbugli |
Sale is rarely conducted on first interaction, it often takes a few interactions to carry through sale. Find a way to establish contact then pursue sale (Pat Flynn).
Keep it simple. Focus on a single benefit (Mark MacLeod).
Reporters love stories. Give them stories to work with (Marc Benioff).