Étienne Garbugli

Entrepreneur & Author of Lean B2B

Always track low engagement

By Étienne Garbugli | October 29, 2012

Track low usage to anticipate churn. Work with these users (low engagement) to improve your product.

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Don’t think innovation

By Étienne Garbugli | October 22, 2012

Don’t think innovation. Think usefulness (Chris Guillebeau).

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To free trial or not free trial

By Étienne Garbugli | September 24, 2012

Free trials only work for software that people use again and again (Neil Davidson)

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Your product is 1 or 2 features no more

By Étienne Garbugli | September 12, 2012

Your (product’s) entire success will be based on 1 or 2 features, no more (Fred Lalonde).

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Execution matters more than ideas

By Étienne Garbugli |

Ideas are nothing without proper execution. Ideas x Execution = Result (37 signals).

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The Blank State

By Étienne Garbugli | August 29, 2012

The Blank State Should Never Be Blank

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