Étienne Garbugli

Entrepreneur & Author of Lean B2B

Avoid product politics

By Étienne Garbugli | November 11, 2012 | 0 Comment

If you test only one idea, people have to do politics. If you test all or many concepts, everyone starts thinking like an entrepreneur and try to get the best (Eric Ries).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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