Étienne Garbugli

Entrepreneur & Lean B2B Author

You’re only one thing

By Étienne Garbugli | September 13, 2010 | 2 Comment

First impressions sometimes matter.

Everyone has a label, a position. Everyone fits in a box. Mike’s a student. Katrina’s a graphic designer. You’re a [insert role here].

This is how people think and it is very hard to break. You can’t be a SEO specialist AND a super talented painter. Well, you can but people will only remember one of the two.

You only get one chance at positioning yourself when you meet a prospect. Change positioning and lose credibility. Be one thing and stick to it… even when the other opportunity is more interesting.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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