Étienne Garbugli

Entrepreneur & Lean B2B Author

You’re only one thing

By Étienne Garbugli | September 13, 2010 | 2 Comment

First impressions sometimes matter.

Everyone has a label, a position. Everyone fits in a box. Mike’s a student. Katrina’s a graphic designer. You’re a [insert role here].

This is how people think and it is very hard to break. You can’t be a SEO specialist AND a super talented painter. Well, you can but people will only remember one of the two.

You only get one chance at positioning yourself when you meet a prospect. Change positioning and lose credibility. Be one thing and stick to it… even when the other opportunity is more interesting.

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Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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