Étienne Garbugli

Entrepreneur & Lean B2B Author

Your cost of acquisition should be…

By Étienne Garbugli | October 29, 2012 | 0 Comment

Your cost of acquisition should be less than 6 months of the customer lifetime value (Mark MacLeod).

You might not last long enough to see profits if it takes more than 6 months.

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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