By Étienne Garbugli | October 29, 2012 | 0 Comment
Your cost of acquisition should be less than 6 months of the customer lifetime value (Mark MacLeod).
You might not last long enough to see profits if it takes more than 6 months.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.
People don't like uncertainty. Remove the fear, and people will be more willing to pay you (Jason Fried).