By Étienne Garbugli | October 29, 2012 | 0 Comment
Your cost of acquisition should be less than 6 months of the customer lifetime value (Mark MacLeod).
You might not last long enough to see profits if it takes more than 6 months.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.
People don't like uncertainty. Remove the fear, and people will be more willing to pay you (Jason Fried).