By Étienne Garbugli | August 9, 2012 | 0 Comment
It’s very hard to sell information without established credibility. Get the credibility first then you can think about selling.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.
Communication is 55% visual, 38% vocal and 7% the words that you use.