Étienne Garbugli

Entrepreneur & Lean B2B Author

You can’t sell information unless…

By Étienne Garbugli | August 9, 2012 | 0 Comment

It’s very hard to sell information without established credibility. Get the credibility first then you can think about selling.

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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