Étienne Garbugli

Entrepreneur & Lean B2B Author

Understand people’s motivations

By Étienne Garbugli | November 11, 2012 | 0 Comment

If someone is at the negotiation table, it means that they need you in some way (Guy Paré).

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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