Étienne Garbugli

Entrepreneur & Lean B2B Author

Understand people’s motivations

By Étienne Garbugli | November 11, 2012 | 0 Comment

If someone is at the negotiation table, it means that they need you in some way (Guy Paré).

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Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.

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