Étienne Garbugli

Entrepreneur & Lean B2B Author

The problem with learning

By Étienne Garbugli | November 3, 2011 | 0 Comment

We learn things everyday. Big things, small things, important things, unimportant things.

We learn the right way to do things and generally 2 or 3 competing approaches.

At the end of the day, it adds up to a lot of stuff for our brain to compile, access, process and turn into actionable knowledge (knowledge we can use).

But, the problem with learning is that we don’t control what goes inside our heads; bad theories and ideas take just as much space as the good ones. We also don’t control the priorities. Without practice, bad theories are just as likely to float to the surface.

Knowing a lot of things makes you an enjoyable person to talk to but, knowing something doesn’t get you very far. To get things done, you need to focus on the right theories. How can you prioritize the things you want to know and use?

I use post its and frequent reminders….


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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