Étienne Garbugli

Entrepreneur & Lean B2B Author

Test your value proposition thoroughly

By Étienne Garbugli | November 11, 2012 | 0 Comment

You don’t know what your keywords or selling arguments are before testing. Test (with people) your business like you test your product.

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.

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