Étienne Garbugli

Senior UX Researcher & Lean B2B Author

Test your value proposition thoroughly

By Étienne Garbugli | November 11, 2012 | 0 Comment

You don’t know what your keywords or selling arguments are before testing. Test (with people) your business like you test your product.

Étienne Garbugli

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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