Étienne Garbugli

Entrepreneur & Lean B2B Author

Tell 1 story at a time

By Étienne Garbugli | October 7, 2012 | 0 Comment

When writing, focus on the main story. Trying to cover everything from every angle will make you lose reader attention.

Separate side stories, keep your writing going in a single direction.

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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