Étienne Garbugli

Entrepreneur & Lean B2B Author

Stick to the rule of 3

By Étienne Garbugli | August 16, 2012 | 0 Comment

Stick to the rule of three for presentations. You might have twenty points to make about your service, but your audience is only capable of retaining three or four points in short term memory (Steve Jobs).

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.

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