By Étienne Garbugli | January 18, 2011 | 0 Comment
A company that hires consultants basically says:
Well… perhaps they don’t and it’s only what some people imagine.
But, the reality is that, as consultants you have to be ready to be disliked by some. Your role and status are different; they’re rarely explained to the people that are going to be working with you. Fear and jealousy are normal reactions in the face of doubt; you have to learn to raise above that.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.