Étienne Garbugli

Entrepreneur & Lean B2B Author

Shared context

By Étienne Garbugli | July 27, 2012 | 0 Comment

Shared context makes people get together and get along.

Ideally, you don’t want that shared context to be you.

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.

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