Étienne Garbugli

Entrepreneur & Lean B2B Author

Remove barriers between your clients and you

By Étienne Garbugli | October 29, 2012 | 0 Comment

The optimal number of mouths (or hands) between a bootstrapper and her customer is zero (Guy Kawasaki).

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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LOVE your customers

Pick your target market (customers) as you pick your partners. Don't waste your time if you can't love 'em.