Étienne Garbugli

Entrepreneur & Lean B2B Author

Position against the leader

By Étienne Garbugli | July 27, 2012 | 0 Comment

Always position yourself as the leader or against the leader in a market (Marc Benioff).

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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