Étienne Garbugli

Entrepreneur & Lean B2B Author

Only apologize when needed

By Étienne Garbugli | August 9, 2012 | 0 Comment

Don’t apologize if you don’t have to. It focuses guilt, attention and responsability and make you appear worst than you probably are.

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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