By Étienne Garbugli | September 24, 2012 | 0 Comment
Make your offer appear “unfair” for you by playing with the variables (unit of sale, Optional features, Presentation of price, Terms (credit card? delayed billing? installments?), Incentives, Guarantee, Trial period, Time or quantity limit, Shipping and Handling, etc) (Copyblogger).
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.