By Étienne Garbugli | August 9, 2012 | 0 Comment
Don’t underestimate the power of foot-in-the-door (Robert Cialdini).
Even a very small foot-in-the-door can yield high results.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.
When presenting, be comfortable in the silences you create, people are listening.