Étienne Garbugli

Entrepreneur & Lean B2B Author

Great titles before great content

By Étienne Garbugli | August 3, 2012 | 0 Comment

When writing, you should be spending half of your time on the content and half on the title…

* This obviously can be argued both ways.

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.

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