By Étienne Garbugli | August 26, 2010 | 3 Comment
We’ve all heard the story. Guy starts his business so he goes out and buys a computer, gets a logo, prints out business cards, finds a great office in a great neighbourhood, wines and dines friends and prospects, etc. 6 months later, he’s out of business.
Why? Because we’ve all heard this sentence:
You gotta spend money to make money.
You don’t have to spend to have a business. You don’t need an expensive office if there are no clients in your market. Avoid the all or nothing mentality. Spend where it matters the most because after all:
You gotta spend money wisely to make money.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.