Étienne Garbugli

Entrepreneur & Lean B2B Author

Good design is…

By Étienne Garbugli | July 27, 2012 | 0 Comment

Good design always stems from an understanding of the technological context you’re designing for—Think about legacy (Phoebe Espiritu)

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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Usability is the starting point not the end result (Guillaume Thoreau).