By Étienne Garbugli | August 8, 2012 | 0 Comment
I think it’s basically like walking on a tightrope. If you think you’re high and you look down, you’ll start wobbling. If you look up because you think you’re not good enough, you start wobbling, too, and you’ll be shaky, You just look ahead, and if you focus on the task and what you need to do . . . you tend to do things the right way.” (Guy Boucher)
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.