Étienne Garbugli

Entrepreneur & Lean B2B Author

Focus on results and not approbation

By Étienne Garbugli | August 3, 2012 | 0 Comment

Focus on results more than approbation. Funding is approbation. Peer recognition is approval. Money is results.

Interesting ideas don’t necessarily make great products.

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Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.

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Don’t be too disruptive

Technologies too disruptive require a lot of market education and take a lot of money to develop (Louis St-Jacques).

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