By Étienne Garbugli | July 27, 2012 | 0 Comment
People generally evolve in parallel when they are together. When separated – even for just a few months – it’s a lot harder to bring people back together because they evolved alone.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.
Selling a value proposition and Delivering actual value are two different things (Ben Yoskovitz).