Étienne Garbugli

Entrepreneur & Lean B2B Author

Effectiveness Trumps Efficiency

By Étienne Garbugli | August 24, 2012 | 0 Comment

Effectiveness Trumps Efficiency. It doesn’t matter how fast you put up a ladder if you don’t put it at the right place… (Dr. Mani)

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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