Étienne Garbugli

Entrepreneur & Lean B2B Author

Don’t sell to IT

By Étienne Garbugli | October 29, 2012 | 0 Comment

Selling to engineers is nerd to nerd selling, it doesn’t work. Don’t try to sell to IT, it’s the cycle of death (Ken Morse).

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Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.

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