Étienne Garbugli

Entrepreneur & Lean B2B Author

Don’t sell technical

By Étienne Garbugli | September 12, 2012 | 0 Comment

Don’t ever use the words technology, software or platform in your elevator pitch (Ken Morse).

People stop listening.

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.

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Demonstrate high-value

Your sales pitch should demonstrate that what you're selling is worth more than the price you're asking for (François Lane).

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