By Étienne Garbugli | August 16, 2012 | 0 Comment
Don’t hire a sales guy unless he has experience selling to your jury (target market stakeholders) and has a longer rolodex than yours (Ken Morse).
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.
Leadership is not management, it's influence (John Maxwell).