By Étienne Garbugli | August 16, 2012 | 0 Comment
Don’t hire a sales guy unless he has experience selling to your jury (target market stakeholders) and has a longer rolodex than yours (Ken Morse).
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.
Leadership is not management, it's influence (John Maxwell).