Étienne Garbugli

Entrepreneur & Lean B2B Author

Don’t fight battles on all fronts

By Étienne Garbugli | September 12, 2012 | 0 Comment

Focus on acquiring users OR focus on signing paying customers (more direct path to revenue), not both at the same time (HireVoice).

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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