By Étienne Garbugli | September 15, 2010 | 0 Comment
Depending on where you were in the 90s and early 00s, your Website was considered good if people were able to find what they were looking for within 3 or 4 clicks regardless of the clicks.
Well, it turns out that clicks (or taps) are not all equal. The objective behind the clicks is what’s important. Objectives either fall under:
People don’t mind clicking 10-15 times as long as every click takes them closer to their objective but, even 5 clicks before getting started is too much.
Reduce friction and Tool time. Stop counting and make sure that every click is a step closer to the goal. Your user experience will be that much better (Jared Spool).
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.