Étienne Garbugli

Entrepreneur & Lean B2B Author

Don’t be *too* disruptive

By Étienne Garbugli | November 11, 2012 | 0 Comment

Attacking a new market with a new product and a new business model calls for disaster, make sure you’re not too disruptive.

Read more: Rethinking Startup Originality

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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