Étienne Garbugli

Senior UX Researcher & Lean B2B Author

Don’t ask for Letters of Intent

By Étienne Garbugli | November 11, 2012 | 0 Comment

Letters of intent can’t be taken to the bank. Don’t ask for them; they’re not worth much and they make the customer feel good about getting things (the sale) over with (Ken Morse).

Étienne Garbugli

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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