Étienne Garbugli

Entrepreneur & Lean B2B Author

Don’t ask for Letters of Intent

By Étienne Garbugli | November 11, 2012 | 0 Comment

Letters of intent can’t be taken to the bank. Don’t ask for them; they’re not worth much and they make the customer feel good about getting things (the sale) over with (Ken Morse).

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.

0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
Understand the typical sales process

To identify stakeholders ask:  "For our own information, what are the usual steps between now and signing a contract with...

Close