Étienne Garbugli

Entrepreneur & Lean B2B Author

Demonstrate high-value

By Étienne Garbugli | September 12, 2012 | 0 Comment

Your sales pitch should demonstrate that what you’re selling is worth more than the price you’re asking for (François Lane).

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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Sales is more science than art

Write sales pitches and objections before you cold call; it will make for much smoother calls.

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