Étienne Garbugli

Entrepreneur & Lean B2B Author

Comparison is good for sales

By Étienne Garbugli | September 24, 2012 | 0 Comment

Most people don’t know what they want unless they see it in context. Relative comparison makes it easier to focus on our need (Dan Ariely).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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