Étienne Garbugli

Entrepreneur & Lean B2B Author

Comparison is good for sales

By Étienne Garbugli | September 24, 2012 | 0 Comment

Most people don’t know what they want unless they see it in context. Relative comparison makes it easier to focus on our need (Dan Ariely).

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Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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