Étienne Garbugli

Entrepreneur & Lean B2B Author

Communication is not what you think

By Étienne Garbugli | November 11, 2010 | 1 Comment

What makes the difference between a good and a great speaker?

Do the best communicators necessarily have the best content?

Communication is about delivery. Great delivery can make boring content seem interesting but, unfortunately, great content doesn’t always mean great communication.

Your tone, your posture, your appearance and your confidence level are often more important than what you really have to say because, communication is:

  •  7% Words and Content
  • 38% Tone of Voice and Delivery
  • 55% Non-Verbal Behavior (facial expressions, visual appearance, etc)

If practice makes perfect, practice the right things; content delivery and presentation if your content is interesting and content quality if your presentation style is the only thing that saves you. ;)

Source: Albert Mehrabian.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
Where’s your Sherpa?

When I graduated, I thought getting a job was (almost) automatic. I thought I was special and knew enough to...