Étienne Garbugli

Entrepreneur & Lean B2B Author

Don’t do what Réal did…

By Étienne Garbugli | September 13, 2012

This is the story of Réal; a real story. At the first company I worked for, Réal was in charge of Web development. He was pulling in long – 10-12 hours – days and weekends trying to improve the business. I was looking up to him, thinking that, this is what I need to do […]

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Use open source

By Étienne Garbugli | August 24, 2012

Only build what is core to your product. Use open source or built-in modules (eg. Paypal) for everything else.

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Don’t think SEO first

By Étienne Garbugli |

Thinking SEO before thinking content is a bad strategy. You won’t build a brand.

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The appearance of solvability

By Étienne Garbugli | August 3, 2012

The appearance of solvability

12 years ago, my friends and I travelled to Prague, Czech Republic. There, in our hostel, we met an american-chinese girl who had a game for us. The game went a bit like this: Showing 1 finger – “If this is 2…” Showing 2 fingers – “…and this is 4” Showing 3 fingers – “How much […]

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The art of fooling yourself (completely)

By Étienne Garbugli | May 30, 2012

Enters guy A. He’s had a business before. He’s been through it before. One of the things he had learned is that, in business, you don’t want to create a product if it doesn’t solve a real world problem. Excited about starting his new venture, he sets up doing research with prospective clients from day […]

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The traps you set for yourself

By Étienne Garbugli | May 9, 2012

When you’re in control of your time and your priorities, there’s a lot of traps you have to be aware of. Beyond the traps set by the competition, finance and other people, you have to be aware of the traps you set for yourself. If you believe that hard work is the path to success […]

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