Étienne Garbugli

Senior UX Researcher & Lean B2B Author

Présentation Infopresse – Comment générer de meilleures idées

By Étienne Garbugli | December 5, 2012 | 0 Comment

Ce matin, je présentais sur l’importance de la collaboration en créativité pour l’évènement Tendances 2013 et créativité d’Infopresse. Voici le résumé de mon sujet: Les idées porteuses et innovantes constituent le nerf de la guerre dans l’économie du 21e siècle, et des entreprises reconnues telles qu’Apple, Google, Samsung et IDEO, notamment, ont très bien intégré […]

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7 Reasons Why I Stopped Being a Fan

By Étienne Garbugli | November 26, 2012 | 3 Comment

I’ve never been much of a fan. Over the years, I met a few movie stars, musicians, comedians, athletes and, more than my share of successful entrepreneurs. I don’t think I’ve ever been star-struck but, I’ve been intellectually intimidated more than a few times. As a non-famous person, it’s hard to bridge the gap between what […]

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Don’t ask for Letters of Intent

By Étienne Garbugli | November 11, 2012 | 0 Comment

Letters of intent can’t be taken to the bank. Don’t ask for them; they’re not worth much and they make the customer feel good about getting things (the sale) over with (Ken Morse).

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Understand the typical sales process

By Étienne Garbugli | | 0 Comment

To identify stakeholders ask:  “For our own information, what are the usual steps between now and signing a contract with your company?” (Dan Robichaud).

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Stay top-of-mind

By Étienne Garbugli | | 0 Comment

Setup a meeting within 2 weeks of meeting (someone new) for top of mind awareness (Ali Taieb).

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Value-based pricing or nothing

By Étienne Garbugli | | 0 Comment

You always want value-based-pricing. Nothing else (Bill Aulet).

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