Étienne Garbugli

Entrepreneur & Lean B2B Author

Don’t be average

By Étienne Garbugli | January 4, 2012

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man (George Bernard Shaw). There’s 2 types of dreams. Dreams people deem as possible (eg. have a beautiful house) and dreams that are deemed impossible (eg. walk on […]

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Are you building or just surviving?

By Étienne Garbugli | December 22, 2011

What are the pillars of your success? What do you need to be successful? Credibility? A great network? Up-front capital? Visibility and fame? Luck? Something else? Are you thinking strategically in expectation of future goals or are you playing it by ear? Success, like a house, can be built on great foundations. If your plan […]

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What’s your assumption path?

By Étienne Garbugli | December 20, 2011

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. And don’t settle. (Steve Jobs) How do you find love? Where do you start? Forget destiny, it may or may not exist. As humans, we’re always better at figuring out what we want/don’t want in […]

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Selling is not enough

By Étienne Garbugli | December 16, 2011

You have a business. It’s starting to sell products. Money’s pouring in like never before. Everything’s fine, right? Well, it depends. It depends on what your profit margins and customer acquisition costs are. Some businesses will always be barely profitable. If your margins are slim, you can have thousands of customers yet be fighting to […]

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You already know what’s broken

By Étienne Garbugli | December 13, 2011

No matter what you do for work, you have insight into a problem (or several). You probably understand the market, the customers and the issues your employer is facing. You have inside knowledge into a business and, that’s worth something. I learned how hard it was for large enterprises to deliver software, how little music […]

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Figure out the black box first

By Étienne Garbugli | December 9, 2011

When starting a project, it’s normal to first want to do the things we’re comfortable with. Too many teams assume that the thing they’re working on will just sell itself or that, building it is just a matter of paying a few people. But, the things we’re less comfortable with don’t just solve themselves; a […]

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