Étienne Garbugli

Entrepreneur & Lean B2B Author

Setting a trend in motion

By Étienne Garbugli | August 3, 2012

It’s easier to ride a wave or trend than to set one in motion.

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Your product’s by-products

By Étienne Garbugli |

Think about your product’s by-products (eg. book, product, etc) (37 signals).

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Delivering value

By Étienne Garbugli | July 27, 2012

Selling a value proposition and Delivering actual value are two different things (Ben Yoskovitz).

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Position against the leader

By Étienne Garbugli |

Always position yourself as the leader or against the leader in a market (Marc Benioff).

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