By Étienne Garbugli | August 3, 2012
It’s easier to ride a wave or trend than to set one in motion.
By Étienne Garbugli |
Think about your product’s by-products (eg. book, product, etc) (37 signals).
By Étienne Garbugli | July 27, 2012
Selling a value proposition and Delivering actual value are two different things (Ben Yoskovitz).
Always position yourself as the leader or against the leader in a market (Marc Benioff).