Étienne Garbugli

Entrepreneur & Lean B2B Author

Think Crossing the Chasm

By Étienne Garbugli | August 29, 2012

Always start by targeting early-adopters (Jason Freedman)

Continue Reading

Why you need a marketing plan

By Étienne Garbugli | August 24, 2012

Create a marketing plan (even a short one) to avoid automatisms and know the reasons why you’re doing anything.

Continue Reading

Make sure your market exists

By Étienne Garbugli | August 16, 2012

A valid market is a market that aknowledges itself as a market and a market that can share references (Crossing the chasm).

Continue Reading

You’re not the center of the world yet

By Étienne Garbugli |

You are not the center of the world. People will live without your service, product, offer, etc (Jeff Lash).

Continue Reading

You still need marketing

By Étienne Garbugli | August 9, 2012

Your great content or product won’t pick up without proper marketing.

Continue Reading

The value of information

By Étienne Garbugli | August 3, 2012

Information is only worth something to someone who knows how to use it (Benjamin Philion).

Continue Reading