Étienne Garbugli

Entrepreneur & Lean B2B Author

Comparison is good for sales

By Étienne Garbugli | September 24, 2012

Most people don’t know what they want unless they see it in context. Relative comparison makes it easier to focus on our need (Dan Ariely).

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Don’t fight battles on all fronts

By Étienne Garbugli | September 12, 2012

Focus on acquiring users OR focus on signing paying customers (more direct path to revenue), not both at the same time (HireVoice).

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Embrace marketing

By Étienne Garbugli | August 29, 2012

Resenting promotion is one of the greatest obstacles to success.

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Create relationship

By Étienne Garbugli |

Sale is rarely conducted on first interaction, it often takes a few interactions to carry through sale. Find a way to establish contact then pursue sale (Pat Flynn).

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What is your benefit?

By Étienne Garbugli |

Keep it simple. Focus on a single benefit (Mark MacLeod).

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Feed the journalists

By Étienne Garbugli |

Reporters love stories. Give them stories to work with (Marc Benioff).

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