Étienne Garbugli

Entrepreneur & Lean B2B Author

Value-based pricing or nothing

By Étienne Garbugli | November 11, 2012 | 0 Comment

You always want value-based-pricing. Nothing else (Bill Aulet).

Continue Reading

Test your value proposition thoroughly

By Étienne Garbugli | | 0 Comment

You don’t know what your keywords or selling arguments are before testing. Test (with people) your business like you test your product.

Continue Reading

Your cost of acquisition should be…

By Étienne Garbugli | October 29, 2012 | 0 Comment

Your cost of acquisition should be less than 6 months of the customer lifetime value (Mark MacLeod). You might not last long enough to see profits if it takes more than 6 months.

Continue Reading

Remove uncertainty

By Étienne Garbugli | | 0 Comment

People don’t like uncertainty. Remove the fear, and people will be more willing to pay you (Jason Fried).

Continue Reading

Increase your prices progressively

By Étienne Garbugli | | 0 Comment

Increase your prices progressively. You wouldn’t expect prices to stay the same at the grocery store, why should your prices stay the same?

Continue Reading

Everything is marketing

By Étienne Garbugli | | 0 Comment

Everything is marketing. Think about new ways to market through regular business processes like invoices (37 signals).

Continue Reading