By Étienne Garbugli | November 11, 2012 | 0 Comment
You always want value-based-pricing. Nothing else (Bill Aulet).
By Étienne Garbugli | | 0 Comment
You don’t know what your keywords or selling arguments are before testing. Test (with people) your business like you test your product.
By Étienne Garbugli | October 29, 2012 | 0 Comment
Your cost of acquisition should be less than 6 months of the customer lifetime value (Mark MacLeod). You might not last long enough to see profits if it takes more than 6 months.
People don’t like uncertainty. Remove the fear, and people will be more willing to pay you (Jason Fried).
Increase your prices progressively. You wouldn’t expect prices to stay the same at the grocery store, why should your prices stay the same?
Everything is marketing. Think about new ways to market through regular business processes like invoices (37 signals).