By Étienne Garbugli | November 11, 2012 | 0 Comment
You always want value-based-pricing. Nothing else (Bill Aulet).
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You don’t know what your keywords or selling arguments are before testing. Test (with people) your business like you test your product.
Continue ReadingBy Étienne Garbugli | October 29, 2012 | 0 Comment
Your cost of acquisition should be less than 6 months of the customer lifetime value (Mark MacLeod). You might not last long enough to see profits if it takes more than 6 months.
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People don’t like uncertainty. Remove the fear, and people will be more willing to pay you (Jason Fried).
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Increase your prices progressively. You wouldn’t expect prices to stay the same at the grocery store, why should your prices stay the same?
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Everything is marketing. Think about new ways to market through regular business processes like invoices (37 signals).
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