Étienne Garbugli

Entrepreneur & Lean B2B Author

Be one of 5 to 7 services

By Étienne Garbugli | August 3, 2012

Most people really only heavily use about 5 to 7 services.  If you want to be an important product and a big business, you will need to figure out how to fit into one of those 5 to 7 services, which means capturing your user’s fascination, enthusiasm, and trust.  You need to give your users […]

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Embrace chaos

By Étienne Garbugli |

Assume all product launches will be chaotic.

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Micro-releases work best

By Étienne Garbugli |

Introduce 1 feature at a time to be able to evaluate and roll back if necessary (Web design for ROI).

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Solving someone else’s problem requires interpretation

By Étienne Garbugli |

It’s harder to solve someone else’s problem than it is to solve your own problem. You’ll always need an interpreter (subject matter expert or other) to solve another’s problem.

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Don’t be too disruptive

By Étienne Garbugli |

Technologies too disruptive require a lot of market education and take a lot of money to develop (Louis St-Jacques).

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What product market-fit is

By Étienne Garbugli | July 27, 2012

Product-Market fit requires at least 40% of users saying they would be “very disappointed” without your product. (Sean Ellis)

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