Étienne Garbugli

Entrepreneur & Lean B2B Author

Don’t forget about product magic

By Étienne Garbugli | November 11, 2012 | 0 Comment

Always try to have Wow moments in your product to get people talking about the UX (Aaron Forth).

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Design is a reductive process

By Étienne Garbugli | | 0 Comment

Design is a reductive process. Learn to eliminate unneeded Elements.

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Avoid product politics

By Étienne Garbugli | | 0 Comment

If you test only one idea, people have to do politics. If you test all or many concepts, everyone starts thinking like an entrepreneur and try to get the best (Eric Ries).

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Mind return users’ expectations

By Étienne Garbugli | October 29, 2012 | 0 Comment

Predictability is very important when making a system evolve. Remember the people that used your system before.

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Have a product demo

By Étienne Garbugli | | 0 Comment

If you can’t provide a way to try, compare or demo a software, you can’t expect to sell. Usually…

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What to design first

By Étienne Garbugli | | 0 Comment

Always start with what’s in front of the end-customer (Gabriel Bouchard).

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