Étienne Garbugli

Entrepreneur & Lean B2B Author

Clients are coworkers

By Étienne Garbugli | September 24, 2012

Clients should be perceived as coworkers. Their goals should be your business goals (Don Charlton).

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Make your offer appear “unfair”

By Étienne Garbugli |

Make your offer appear “unfair” for you by playing with the variables (unit of sale, Optional features, Presentation of price, Terms (credit card? delayed billing? installments?), Incentives, Guarantee, Trial period, Time or quantity limit, Shipping and Handling, etc) (Copyblogger).

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What your business should focus on

By Étienne Garbugli |

Focus on the things that don’t change (eg. speed, reliability, etc) to invest/focus on (Jason Fried).

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Work ON your business

By Étienne Garbugli |

Build a business that works without you. Go to work ON your business and not IN your business (The E-Myth).

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Don’t be too stiff with business models

By Étienne Garbugli | September 12, 2012

Don’t be too stiff with business models, system as a service (SaaS) is not the only way to go (Flagback).

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Change 5% of an existing product

By Étienne Garbugli |

New business opportunities can come from changing 5% of an existing product (François Lane).

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